Chances are you already produce content to promote your business, or you are seriously considering it, right? Well if that sounds like you, this is an article you simply must read.
The paid advertising so many of you might be spending your money on right now, isn’t the best way for you to generate new business – regardless of what your advertising manager may tell you. Sure, you might be getting a few leads from it – or maybe the odd sale here or there. This said though, you CAN do a lot better.
And content is where it’s at.

photo credit: www.theedinburghblog.co.uk
Do you know what is seven times more effective than paid advertising?
It’s editorial exposure. I’m talking here about exposure on television, on radio or in newspapers and magazines. It also includes exposure you may have in ezines and on blogs. Editorial exposure helps you to develop trust and rapport with your potential customers – and trust and rapport is what gets a prospect over the line. It’s what turns them into a paying customer.
And you want more of those, right?
As you know, I’m pretty passionate about content. So much so that I’m currently working on a HUGE and exciting new website to help small businesses and others who are thinking of starting one. And I know you are among those people!
I can get you that kind of exposure. And I can do it for free.
I would like to know if you guys would be interested in contributing articles to an online small business publication. The site is almost ready for its launch, and I’m already putting together quite a big team of contributors!
If you are in a business that targets small businesses, I would like to invite you to contribute articles to this new website. You can contribute as often as you like or as sporadically as you like. It is completely up to you! And you may use articles that you have already published on your own site or in your newsletters.
If you are in business, but you don’t target small businesses, I can also help you! I am interested in learning about you and what you do, so I can profile your business and get you some free exposure that way. In other words, I can interview you as a subject for an article to be published on the website. And it will stay online forever!
I am also interested in considering affiliate opportunities. I am open to doing this for those of you who target small business people. It is my passion to personally help people expand their businesses and their clientele. Just let me know what you offer and what you have in mind. I’d love to hear all about it!
The year is still quite new and there’s always time to do things TODAY to make our dreams for business exposure come true. And I am personally offering to help you – so drop me a line today! Let’s see how we can help one another!
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