Are you getting the biggest bang for your buck when it comes to your website?
Are you waking up every morning and seeing at least one lead from your website from the night before?
If not, it’s time to take some serious action to turn that around. After all, you’re in business. You DO have something to offer and there ARE plenty of prospects out there who – when they find out who you are and what you do – will contact you with a view to doing business.
photo credit: jekert gwapo
So what do you do to turn things around, and get the leads coming to you?
One word: content!
Content is what Google looks at to find your website. Google will index the content on your website, and use it in such a way that web users will find you. The more content you produce on your website, the better your chances are at people finding you on Google – without the need for pay-per-click (PPC) advertising.
Now don’t get me wrong. Pay-per-click advertising most certainly has a place in your online marketing campaign. This said though, a great organic search result on Google (this is where you just appear in the actual search results on Google) is going to get you even better results.
To rank highly in Google’s organic search results you do need to work at it and keep working at it. You do need to generate good, ongoing content on your website that gets your prospects finding you – and keeps them returning to your site. The minute you stop doing this, you will slip in your organic search position, e.g. you may be on page one, but the minute you stop updating content, you might slip to page three.
It takes time. It takes effort. It takes planning.
I’m going to talk more about it over the next few weeks, so stay tuned. In the meantime, take a look at your website and ask yourself: is it performing at its optimum and does it really utilize the power of content as much as it could?
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entertaining post, keep up the good jobs done.
How long have you been writing for? This article was great. Don’t suppose you’d be interested in a j.o.b. doing it for someone else? The writing I mean.